Trying to build the perfect free site has been the goal of marketers since we started using browsers. So far, results are as expected with http://www.countyjailinmatesearch.net, Google has most pages indexed and traffic is showing up from organic key word searches. That is exciting to see, especially in the beginning stages of content development. At this time, I'm killing time writing this instead of researching pages for Florida county jails. Everyone has an "angle" or technique in professional terms. How's this one, research and honest work to provide a genuine resource and then market on it, not because of it. Previous articles mention how to get your links for directory pages, here's a updated procedure I've been following:

• Locate official or authoritative site(s).

• Run keyphrase combinations through SEO Book's keyword suggestion tool. When checking yours, keep in mind related synonyms sinnce it's reported Google ranks for that and as long as you aren't diluting the major keywords by repeating a phrase.

• Collect urls from most relevant pages, including title, to check page rank. Alexa scores don't affect us much because there is no option to exclude a site, remember, being honest about this means including everything that applies to your niche.

• Create text links with or without titles, if there are more than 10 links to outside domains, we go with none, and in addition, my personal SEO preference is to add the "target" attribute after the address and NEVER using "_blank".

Back to work to make more news, reporting on county jail inmate search is more fun now that we are getting real visitors.

Keep it str8!

How about advertising a company's social profile rather than for a service or product directly? Aside from the fact that becoming a "Fan" or "Follower" creates an open channel between Big Boss Electronics and Average Joe Consumer, if users show a tendency toward increased loyalty through spending and personally endorsing the companies they are socially networked with, what's it's worth to businesses to have users click their social icon rather than pull out a wallet if it makes that one and possibly many other wallets more accessible in the future?

A WebProNews article Brands On Facebook And Twitter Favored By Consumers compares results of both network's users to direct questions rather than actual studies of people's habits without them knowing. That's "Coming soon to a browser helper near you". What the author discusses and brings up to the reader is certainly cause for reconsidering your blank page space and how you can add color and character to a website while still marketing.

FOLLOW These Great Products NOW! How many icon size ads can fit in a tool bar? Plenty, and most are self explanatory. The action of signing up costs the user nothing but the return in "word of mouth" value is enormous. UserA, a police officer follows BrandA because of a promotion of his favorite product. UserB, looking for common friends sees a large number of law enforcement profiles with the BrandA icon, hence, BrandA gets recognized in a new way that is emotionally connected in a relaxed way rather than the traditional barrage that sometimes comes in 30 second and flash formats. This was a rhetorical question, but in a 160x600 skyscraper you can fit about 60 standard 32px icons and about 20/7 slightly smaller/larger ones a 468x60 banner.

Another potential is for the Social Sites themselves to manage the entire thing since they also control tracking of their pages. This will also require some cooperation or the use of redirects to track analytics while preventing duplicates and fraud. An easy to "follow" scenario would obviously be a sponsored "Share This" button using an branded URL shortener.

How much can this cost advertisers and what's the potential for site owners? As an early guess, an advertisers AdSense budget and cost per click should indicate to them how much to spend. There's no figure anyone can quote for publishers. If a click is worth 4¢ to $1 for a potential sale, it has to worth at least half that to create a retainable base of "volunteer" advertising fans and followers.

If pennies don't sound appealing, the last word is coming after some simple math. At just 1¢ a click, NO valid signup, just a click through to the advertisers Facebook or Twitter page, 100,000 clicks is: are you ready for the last word? $1000.

Over the last few weeks we worked to obtain a new .com TLD for a .net domain/website that is doing very well and becoming popular and relevant to common searches. The new location, http://www.countyjailinmatesearch.com has been live for nearly one week at this writing and had begun showing indexed pages and hopefully SERPs of it's own soon.

On the subject of moving a website from one domain to another, here are a few of the steps we took, some of which are found using Google's help section inside webmaster tools.

Advice to myself: Next time, as soon as you think you're going to get the domain you want, create a cpanel acount SOMEWHERE and UPLOAD all the pages you have available IMMEDIATELY! Get those ages aging, When the time comes, THEORETICALLY, it should be a help.

1. Preparing for the initial upload concerned changing any and all instances of the domain name occurring spelled out entirely in HTML, then in visible text. Using a simple "find and replace" tool, we did the previous steps with case sensitive turned on, sometimes the site name is written in all caps and we wanted it to stay that way. Sounds redundant, it is, but it's accurate as well.

2. Once the site tested out, we ran several tests on it for dead links and orphan pages, mostly to clean up previous mistakes and another check for accuracy.

3. Create a new profile in webmaster tools, verify, then enter a request to move your site in Webmaster Tools interface, do any verification required and submit a new sitemap. The effects here are dubious at best. Doing this step properly SHOULD (another theoretical) cause the page rank for one site to be transferred to the corresponding pages accordingly. Haven't seen that in either attempt doing this.

4. Once we were sure that everything was covered for search engines and to prevent any redirects ending in loops or 404 errors, we created a permanent (301) WILDCARD redirect for the entire .net website to the www.com website. That type of redirect tells search engines your intention is to move from one place to another and the content is NOT coming back.

5. The last step, after testing all the pages from the site map to ensure they arrive at the new destination and how fast, is to get any backlinks to your old site changed to the new site.

Some of the best advice is probably obvious, but here it is anyhow. Make your move as close to 1:1 change as possible. If the site you're moving has good PR and will take a while to get re situated with your link partners, DON'T try to rebrand on the new domain, you might as well just start a whole new website instead, then swap them if you're successful. The move needs to be seamless is the point.

Back to bed coffee heads, that really was it. If something was overlooked, it will come out. Don't jump the gun trying to retune or SEO or site until ALL pages have been indexed and appear as SERPs using the command "site:". During the switch, the list of top words associated with your site can be off if the current combination of pages indexed are higher in keywords you aren't promoting.

Keep an eye on it and Keep it Str8!