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A Day At The "Office"

Posted By Str82u on Sunday 15 March 2009
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Somewhere in the wee hours a laptop transforms from a late movie and nightlight to an SEO ATM. It starts with reports from the day before and usually comparing traffic that includes the entire month or last 45 days or so. If your advertisers have minimal analytics, the information might be dodgy, but simply knowing impressions and having your own tracking to compare it to is enough to get started. The two may not always match or be automatic, "close enough" will do if you consider some human factors like editing the advertisers code to reduce size or to use the site's style sheet and accidentally remove the tracking image.

At this point it's good to mention that when pages are redone, there should be backups made of the site before mods or, in the case of high traffic pages like the homepage, the old file can be renamed to include the date it was replaced, then the new page uploaded to take over.

To determine each days tasks, the regular results checked are click-thrus, conversions and impressions, which are usually the first thing to compare against server logs for hits. If there seems to be a large difference with traffic, that has to be figured out, but once it's handled, it should be a rare issue. This is where the sites files should be checked for previous updates and how it might relate to the current problem. An example of this happened with conversions for a site and it turned out to be an error in a search box creative that was missing a form field. Once it was discovered that a site was getting 6000% clickthru rates, the code was "unmodified" in the right place. From studying user/customer flow, design and layout changes can be planned, A/B tests are a good way to handle this if you are advertising, but for others that can't or don't need advertising, following the above "note" for saving old pages, or something similar, and monitoring like discussed here continues into the future.

Once you know everything is tracking properly, the search results are analyzed, mostly for rank increases for key phrases or ones that may not have been coming up before. Researching keywords and phrases in search engines usually takes a bit of time if you're the type to check for more than just where your site ranks, but checking the competitors or new sites around yours as well. Next, traffic increases and decreases are noted and with the two of these done, the updates are pretty well spelled out for you. Around here, the monitoring phase ends early, few if any changes are made right away except on CMS sites where edits are online and don't require FTP clients.

Unlike an ATM, getting money out of your computer takes more than PIN numbers. There is a numbers game to all this, but playing with the object being dollars is not how it's done. Increasing the site's number of visitors (SEO) + finding relevant and better monetizing ads (Marketing) + optimized ad placement (Design) = MONEY! Getting paid for all the work is the result of it all, of course, but providing a good user experience is where it starts.

Using A Content Management System

Posted By I Have You Admin on Sunday 08 March 2009
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CMS is a term given to a website using pre designed layouts. styles and functioning components like content, administration and membership options. Not everyone needs all the features some have, but control over those is up to you. This site is using e107 which is free and offers a demo so you can get an idea of how much it offers. To use, download e107 "Full Install" to your desktop and unpack it, choose the .ZIP if you are unfamiliar with .RAR. There is a site for e107 Plugins to add functionality and e107 Themes for more design and layout variations than the default set included in the install package. That's something you can do once you have everything setup and ready to use.

Many other systems are available, for the purposes of explanation and demonstration, this is what is available at the moment.

The requirements for most are having an SQL Database and PHP on the server, that's almost always the case, including the host we recommend in the previous article. Once you have the database set up and all the files uploaded the installation can begin, usually by going to the website and adding the name of a page, like "install.php" to the site address.

To upload files, an FTP program is necessary, one that is free and easy to use is Core FTP. If asked to CHMOD files, find the file, and Right Click, then choose "Properties" to change the values. If you have additional questions, site members can get help in the forum.

To create a database, follow the directions in the cPanel for your website hosting, some of this information will be needed during installation so keep it handy.

New Webmasters Starting From Scratch

Posted By Str82u on Tuesday 03 March 2009
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Whether or not this is a first website, anyone can get a free domain name (.com, .net, .org, etc,..) by using this free domain name link. During signup, they want to add domain privacy for about 9 or 10 dollars, but that and anything else in the basket can be removed before checking out, bringing the total to $0. You do need a credit or debit card to order but the card will NOT have a charge added to it. After 60 days, you can transfer the domain to another registrar if you happen to collect domains.

Choosing the domain name is a matter of making a statement or incorporating keywords, what is important to associate with your product or motives. If you are giving away or promoting free top level domains, for example, you might choose freedomain.com or freedomainname.com, if available. Searching to know what words consumers are using in search engines like Google when wanting free domain sites is important to know. In this case it turns out that the top search phrases using the word "domain" include "domain names" (5100 searches, note the plural), "domain name search" (1300 searches)' "free domain name" (1000+ searches) and "domain name registration" (1000+ searches). The numbers are estimates from last month using SEO Book's keyword suggestion tool, making suggestions for domain names as well. That's starting with SEO from the ground up!

The next step is hosting the future website masterpiece. Hosting is where your website is stored and displayed to visitors. Very much like your computer, the host is a larger system that has an online location where your site can be reached worldwide. How many features and fluffs do you really need for your project, now and as it may grow? What type of scripts or languages will be used? Will it be a CMS or tradition HTML project? Another consideration is whether to pay for hosting or free hosting, an option that is simple and priced right but may have requirements for service. One of several options commonly not supported on free services is PERL/CGI, who knows what dinosaurs are being dragged around that might need it to operate. Keep in mind that all the claims for tons of Storage Space might sound appealing in some ways, but most average websites don't take up much space unless they are graphic intensive or have giant growing databases. Bandwidth is actually more important if you reach your traffic goals and can cause serious heart conditions if you exceed the limits set by a hosting plan.

We recommend HostGator who has been reliable for us our website hosting for years. To get the first month for a penny use the the coupon code "cheaphosting" when signing up for the Shared Plan. If you don't like the service, it's simple enough to point the domain to a new server without service interruptions or panic. For those who want to try the reseller plan the code is "co_nr". Use this link to compare their plans.

The next step is a real leap and where you begin the real education (trial by fire) depending your experience level. That will be covered next, but this is overdue for posting.

SEO Websites With Google Webmaster Tools

Posted By Str82u on Saturday 07 February 2009
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Today we want to SEO for "Find People Free" using Google webmaster tools. Our site has a domain name containing the key words and has been tweaked more than a little, but mostly for marketing, now we are going for the top spot over at Google, or at least a better position on page one.

To start, the SEO feature that reports information for key words and key phrases is "What Googlebot Sees". The actual lists are much longer, the top ten results are:
In your site's content

1. court

2. county

3. records

4. search

5. new

6. people

7. district

8. public

9. south

10. north

In external links to your site

1. people

2. free

3. find

4. finder

5. searches

6. public

7. search

8. more

9. records

10. county
In external links to your site

1. find people free

2. find people free free people searches people finder

3. more

4. find people free people searches people finder public

5. free people search

6. http findpeoplefree net

7. view site

8. find people free using michigan people finder

9. new york people search find people free

10. find people free free people search



These first two are simple enough, the third has the most common links from other sites, some of which you can see aren't the best SEO references. That will wait for later. For now, in the "Content" list, it looks as though each page of the site needs to have the words "Find" and "People" a bit more, at least once per page. Note that the word "Free" isn't in this list, Google doesn't give it much weight or regard it for this niche even if it occurs more than any other words. This is also common with "the", "and", "or", etc...

The first thing to do? Create a backup of the site!
Also, this "throwback" is using "Shared Borders" thanks to Microsoft's FrontPage and it works for multiple page changes. Since the site is nearly all HTML, so another good editor for adding larger changes across multiple pages is Globalscape's CuteHTML, which is no longer being updated. This site update is also going to include additions to the stylesheet, meaning lighter code than before. For that, the html validator at w3.org will do the job. Starting out, the index page is 19316 bytes, 26 errors and 4 warnings, the first error is "No Doctype Found", OUCH! So we'll be shopping for a declaration. Now that it's done, we went with Doctype HTML 4.01 Transitional (loose), the final page size is 18588 bytes and no errors from the code validator. Additionally, the shared border feature of the index page was removed and replaced by one unique page.

Next, we need to get to adding the keywords through the site, starting with the shared borders. It doesn't appear to be a link problem, but content, so it will be a matter of adding a keyphrase or two to each page without changing the amount of words or taking away certain others, rearranging is a better description. A couple ways to get an extra phrase in without looking too obvious about it is to use the phrase in the copyright line or as a link in the footer, "More sites that can find people free..." or "this mortgage rate site is copyright...".

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