Since the introduction of real time search we've been successful with getting pages indexed by Google faster, nearly instantly, by posting them on Twitter. No Cloaking. With sitemaps and submissions, from the time it's "live", it's normal for us to expect about 1-2 weeks before new content appears in results, longer before actually ranking if it's appealing. Spammers obviously have the right idea for their niche, blast links as fast as possible. For them it doesn't matter, it isn't their website that's over exposing itself in a negative way. For those of us wanting to take time and energy to create a unique experience for users with fresh content and used proper SEO, it's easy to get excited and overbearing like marketers, but moderation and patience has been key to getting exposed.

There are still performance differences between the pages and it's still being analyzed whether or not it's the content or "submission" method. We're leaning toward the idea that Twitter's a good tool when used properly because the content is useful and the short period of time between post and intial visitor click-through has been as fast as 15 minutes.

What We Did: Using TweetDeck and a small group of niche usernames, a combination of original and retweeted comments containing ONE backlink each was passed around with a mind toward SEO by alternating social and business submissions:

A.) This is fast and furious as soon as a set of related pages was close enough to live. One original comment followed 15 RTs including Facebook and LinkedIn without any in between posts to break them up. There were six sets of three pages each, exposing them at a rate of two urls per day, one morning and night then skipping one page allowing bots to find it a different kind of naturally. Those results took less than 4 hours to be picked up and looked good at first but traffic slacked off quickly, within a day. Some of this returned slowly after about 2 weeks. The best was under 15 minutes from click to SERP. This way covers more ground that googlebot could be treading on at that moment.

3 day twist off back in the saddle

B.) The other extreme was posting 1 address once then re-tweeting randomly between random tweets from each successive accounts over a days time. From this, the amount of exposure has been enough to cause a trickle, but it's steady and individually, the pages seem to gain appeal daily. This variation was too random, robots can easily miss it if you've sown your seeds too far apart. We're trying to get stepped on or picked up, it's attention that's needed, just not too much. This wasn't enough.

Acting On It: Looking at this from a scheduling and SEO standpoint, here's how this has been playing out. Keeping a 8-12 gap between indexed pages and what's in the sitemap, we keep the initial traffic flowing using a more relaxed version of "A" above., Trying to push the issue, two pages disappeared from Google for over a week. Thought it was time for a reinclusion request on a site less than 2 months old. And if you read this far, the site is also #3 at Bing already for it's EXACT key phrase, and yes, they check Twitter too.

Keep it Str8!

Our Truth About Cloaking: Using several shorteners, we noticed the domain used got the credit for the page and was indexed, NOT the actual site, but the redirection service address. That's fine for spammers but it isn't cool to give away material or run the risk of a duplicate content issue, especially against oneself.