So you have a link site, directory is the polite term, and it's update and optimize time. One of the hardest things to avoid when making link orr information pages is information overload, trying to impress or deluge the user with more than they need, sacrificing quality just to get that extra link or tool added. Bigger is better, when linking to other sites, the higher the target's page rank the better. The effect of the score on your page might not seem like much, but if you have 300+ links per page, it does. Here's an idea that has improved the quality of our links and can bring up your over score on that factor. It's easier to do this from the start, but if you're updating now, you can try this.

Check neighboring page's ranks if they are close enough to lead the visitor to the right information. Sometimes, the location that suits our needs for a subject may not be the best choice SEO wise. Consider dropping an email to the webmaster or site owner to let them know about the listing, they might be in the middle of optimizing their site and want the link text different or give you a different target that has a better rank and is being marketed purposely. Simply go to a page rank checker to compare the pages, then use the one with the highest number.

Second, use the page with the best title and content suited to your link. Incorporate the title into your link text as it applies to your keywords and use the title with the most keywords IF it is relevant to the user. Don't make another sacrifice and alienate people in the process, send them where they need to go as quick as you can. If the page title reads "Silver Gold and Platinum Jewelry Repair and Sales" and it's about repair, don't go linking to it with "Gold Jewelry" just because it has a higher page rank than the sales or information pages.

The last thing to touch on is just plain honesty. Check the pages you're linking to to be sure they are relevant. Running a couple searches through Google, Bing and Yahoo, then copying the results is a joke. They are guides, but only you can look at the site and decide if that's one to use or find other pages. Research is key and is where this becomes a job at times, but there is no substitute for accuracy and it will show in repeat visitors. Some of our repeats include educators and government agencies, how about that! If you're going to do research into titles, you might as well look at the content while you're there. If you need a link that says "Gold Jewelry" and the title is "Gold Silver and Platinum Jewelry Repair" and the content of the page is more relevant to your topic use it. If you're selling gold jewelry it should be a sales page, if it's about gold jewelry, the link target should be more informational.