17
Nov, 2009

Increase CTR Or Get More Leads

Posted by  Str82u
How outside content is managed has shown influence over users with trackable results in both pageviews and lead generation. These sites all pull traffic from other key phrases, the busiest are realfreesearches.net and str82u.net, traffic is over 100,000 unique per month with over 200,000 page views. These SEO examples demonstrate consistant query sources, more obscure results are ommited though they make up half of the analyzed information. 1, 2 and 4 are allowed to age using either includes or CMS edditing, #3 is pure html being editted at least bi-weekly.

1. findpeoplefree.net for the phrase "find people free" can be found at http://www.google.com/search?q=find+people+free

2. freeaddresslookup.net for the phrase "free address lookup" can be found at http://www.google.com/search?q=free+address+search
and using the phrase "free address lookup" http://www.google.com/search?q=free+address+lookup
and again using "free address lookup" at Yahoo! http://search.yahoo.com/search?p=free+address+lookup

3. str82u.net for the phrase "people in jail" http://www.google.com/search?hl=en&q=find+people+in+jail
and "find people in jail" http://www.google.com/search?hl=en&q=find+people+in+jail

4. realfreesearches.net for the phrase "free inmate search" at Yahoo! http://search.yahoo.com/search?p=free+inmate+search
and for the same phrase at Bing http://www.bing.com/search?q=free+inmate+search

Using webmaster tools at Google, simple analytics are collected. Bounce rates are high due to content and design though time on site averages are well over a full minute on site and 2 pages per visit. Return visits average 15% across the network and are a few points higher or lower on individual sites. All these are normal for targetted pages.

Reactions are different, from a marketing aspect, sites with high CTR for text ads don't for the search boxes or interactive features and vice versa on others. This suggests one of two things first, either the form fits in too well and is overlooked or it's too obtrusive and obviously an advertisement. Sites that get more leads have text based ads integrated better alongside themed searchboxes which capture the eye or focus of the median visitor.
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