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SERP Analysis

Google Local and the search feature "Your Location"

Posted By Str82u on Saturday 29 January 2011
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As an website owner, you might be interested to know more about where people come from. Now that the Google search feature "Your Location" is being automatically set for most users, you would also want to know how your search queries rank among your competitors and local websites with people actually searching from that area to find people free. For seeing how your site does in general, a location to set is just the country name or abbreviation, like US=United States, the screen should refresh for you. From the broad results, you might see your website higher or lower.

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Is Google changing page titles on results?

Posted By Str82u on Wednesday 16 December 2009
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Research for a new site about Jails, Prisons and Inmates has us doing searches all day and night, but when looking up a new county, results often include the words I WANT to see, not words that are REALLY THERE at the destination.

After running a few thousand searches for the same subject, the biggest change noticed is title manipulation. Don't know if there's a technical term, but when searching for something, they showed me what I wanted to see, not what was really there. Over the last month or so, Rumors, Speculation and a Spark of Truth have been seen hanging out all over the web discussing Google and the new search features and behaviors. Another change with Google search include what's called real time search. Without going into what that is, I'll tell you what I've seen it do, an article by Jennifer Horowitz of eComBuffet on real time search gives the important details, but basically, Google has been tracking our habits and studying them to appeal to users more.

How is it? It's deceptive. While the Sheriff of "Coleman County" might operate a Jail, thier website doesn't have a page about it or himself or inmates or his job title. Google sure shows a page or two with "Jail", "Sheriff" or "Inmates" in the link. It wasn't until doing a few extra searches that it was noticed they must be using synonyms because a small number of the sites (real and made up) didn't even have the key words occurring in them...ANYWHERE. To it's credit, it must be said we were almost forcing Google to tell us what we wanted to hear at gunpoint.

Can you trust this article? No more than any others, judge for yourself, we did. The research work can be seen at http://www.countyjailinmatesearch.net, you can decide if that's enough searching to form an opinion. You can test this, but there are no guarantees. Our browsers are in, on and around very specific subjects and connect with Google in several ways during the process, through ads and tracking, so we see the effects more than the causal surfer and you would almost expect this, just not from Google. As far as being a marketer and SEO fanatic, it seems that genuine effort and relevant content are still what's being served up on the whole, so why not just build better sites for people and let Google do what they do, send traffic to relevant sites.

Keep it Str8!

Increase CTR Or Get More Leads

Posted By Str82u on Tuesday 17 November 2009
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How outside content is managed has shown influence over users with trackable results in both pageviews and lead generation. These sites all pull traffic from other key phrases, the busiest are realfreesearches.net and str82u.net, traffic is over 100,000 unique per month with over 200,000 page views. These SEO examples demonstrate consistant query sources, more obscure results are ommited though they make up half of the analyzed information. 1, 2 and 4 are allowed to age using either includes or CMS edditing, #3 is pure html being editted at least bi-weekly.

1. findpeoplefree.net for the phrase "find people free" can be found at http://www.google.com/search?q=find+people+free

2. freeaddresslookup.net for the phrase "free address lookup" can be found at http://www.google.com/search?q=free+address+search
and using the phrase "free address lookup" http://www.google.com/search?q=free+address+lookup
and again using "free address lookup" at Yahoo! http://search.yahoo.com/search?p=free+address+lookup

3. str82u.net for the phrase "people in jail" http://www.google.com/search?hl=en&q=find+people+in+jail
and "find people in jail" http://www.google.com/search?hl=en&q=find+people+in+jail

4. realfreesearches.net for the phrase "free inmate search" at Yahoo! http://search.yahoo.com/search?p=free+inmate+search
and for the same phrase at Bing http://www.bing.com/search?q=free+inmate+search

Using webmaster tools at Google, simple analytics are collected. Bounce rates are high due to content and design though time on site averages are well over a full minute on site and 2 pages per visit. Return visits average 15% across the network and are a few points higher or lower on individual sites. All these are normal for targetted pages.

Reactions are different, from a marketing aspect, sites with high CTR for text ads don't for the search boxes or interactive features and vice versa on others. This suggests one of two things first, either the form fits in too well and is overlooked or it's too obtrusive and obviously an advertisement. Sites that get more leads have text based ads integrated better alongside themed searchboxes which capture the eye or focus of the median visitor.

How To Rank and Compare Your Site SERP

Posted By Str82u on Thursday 15 October 2009
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This put a few things in perspective for me after using webmaster tools and searching by hand for search results. Do this search to find out how many pages you have ranked for a certain keyword or keyphrase and how they rank.

>>> site:www.yoursite.com keyphrase or words <<< that's the "formula" to get a search engine to search just one website's pages.

Now to check ihaveyounow.com for keyword "seo" and keyphrase "seo tools" (Try with and without www) The query looks like these with the short form of the "search results:" for the comparisons.

site:ihaveyounow.com seo ( Results 1 - 59 of 59 from ihaveyounow.com for seo) - Since they are search results, you know which ones are highest in value for that term, plus, check the page rank for the first few for grins.

And so I know which the highest ranked page is and try to find it in the natural SERP without your domain. You can set the serp pages to show 100 results at a time. When logged in to a Google Account, click "Settings" then "Search Settings". I wouldn't recommend too many other changes since you want the cleanest results.

Comparison:
site:ihaveyounow.com people search (Results 1 - 37 of 37 from ihaveyounow.com for people search) - Not so good for a site with 143 pages!
the search: site:str82u.net people search (Results 1 - 100 of about 214 from str82u.net for people search) is good since the site has 254 listed in Google and as a note: adding the word "free" to people search did nothing.

If you've never used that trick before, try it without the key words to see how many pages it shows, compare to your webmaster account for that site to see if they come close.
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